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UOU International

AHN, CHAIHONG
KIM, DOYLE
  • Appointment : Office of International Affairs and Education
  • Position : Dean
  • Phone : +82-(0)52-220-5950
Profile
Kim Doyle / Deanr
BS, Korea University, MS, Korea University, MBA, University of Iowa , Ph.D. University of Iowa,
E-maildkim@mail.ulsan.ac.kr
Tel +82-(0)52-220-5950
Fax +82-(0)52-259-2061
Research Fields
1. Choice Modelling
2. Services Marketing
Publications
1. "Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations", Marketing Science, 18(1), 23-41, 1999.
2. "A Study on the Effects of Advertising and Lagged Choice on Price Sensitivity in a Choice Model", Journal of Marketing Management Research, 12(1), 1-15, 2007.
3. "Establishing the Concept of Cheong and Developing its Scales in a Commercial Relationship", Journal of Korean Marketing Association, 24(3), 119-148, 2009.

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Last Modified : Feb 12, 2018
  • Office : UOU International
  • Phone : +82-52-220-5957
  • Staff in Charge : Sean Park

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